The rise of artificial intelligence in marketing

Artifical intelligence (AI) has been the talk of the town over the past few years. Elon Musk has predicted a Skynet scenario unless AI is properly restrained. Facebook has implemented AI to detect suicides before they occur, and AI is the backbone behind Telsa’s self-driving cars. Continue reading “The rise of artificial intelligence in marketing”

How Automating Tasks Preserves Willpower

Willpower or self-control is the ability to delay short-term gratification for long-term gain. It is what separates those who are ‘successful’ from those who are not. Research has shown that willpower is like a muscle – if you overwork it fatigues. This leaves you susceptible to poor decision-making.

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