Artifical intelligence (AI) has been the talk of the town over the past few years. Elon Musk has predicted a Skynet scenario unless AI is properly restrained. Facebook has implemented AI to detect suicides before they occur, and AI is the backbone behind Telsa’s self-driving cars. Continue reading “The rise of artificial intelligence in marketing”
Willpower or self-control is the ability to delay short-term gratification for long-term gain. It is what separates those who are ‘successful’ from those who are not. Research has shown that willpower is like a muscle – if you overwork it fatigues. This leaves you susceptible to poor decision-making.
The rise of social media and mobile phones has taken a hit on our ability to focus and concentrate. Continue reading “Time To Get Off The Content Junk Food”
By the time I publish this, the topic would have been beaten to death by entrepreneur.com et al. but I do think there are important marketing lessons to take away from the result. Continue reading “6 Marketing Lessons From The 2016 US Election”
If I had an option of choosing between working with an experienced, jaded, unmotivated person or an inexperienced, hungry, ‘plenty-to-prove’ person – the latter would win hands down. Continue reading “Hunger Beats Experience”
I want you to think back to when you were a kid.
Remember your limitless aspirations? What about all the questions and curiosity in the world you held? The inspiring professions you were drawn to? Continue reading “Optimism Fuels Innovation”
I’ve always been musically-oriented (?is that a word) ever since I was a kid and mum forced me to play the piano I was drawn to music from all genres. As I progressed and transitioned from playing the piano to saxophone and now Djing (casually I might add), I have noticed stark similarities between business and DJing. Continue reading “What Business & Djing Have In Common”
There’s often been a debate about which path is best to pursue; the generalist who is adept, flexible and adaptable to the ever-changing digital landscape, or the dedicated specialist who has spent years, or decades honing her craft to a fine skill. Essentially it is a battle between breadth and depth. Continue reading “Generalist or Specialist?!”